For Oregon voters that are ready to make their voices heard during the 2024 November General Election, Oregon’s Election Division’s Get Out The Vote Social Media Campaign is aimed at keeping Oregon voters informed about voter registration and deadlines.
6M+
Oregonians
Reached
72,012
New Registered Voters
75%
Voter Turnout
The Brief
With the noise of the daily news cycle and misinformation on social media, Oregonians are unsure about where to find accurate information regarding election deadlines, candidates, and their own voter registration status. We created a plain language social media campaign to pre-bunk election misinformation and provide trusted, accurate information to Oregon voters. Through both organic and paid social media, the campaign encouraged active and informed participation, motivating Oregonians to vote in the 2024 November General Election.
The Team
HappyLucky: Creative
Logically.ai: Social Listening
Ben Morris & Laura Kerns: Communications Team
Kierrah Byrd: Digital Strategy & Graphic Design
Skills Used
Art Direction
Campaign Design
Digital Strategy
Social Media Strategy
Research Methodology
This campaign used qualitative and quantitative data. Weekly we met with the Logically.ai team for social listening guidance. We then adjusted our social strategy based on their reporting. I reviewed our social analytics to determine the top performing content and adjust as needed. Because this was an organic social campaign, we leaned on community partners to boost our engagement, the strongest partner being the Trailblazers and State of Washington Elections Division.
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“I just voted at home and placed my ballot in the mail — it was so simple, I love it!”
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“I base my opinions on Oregon elections from what I see on social media.”
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“This is my first election in Oregon
and I don’t know where to start.”
Key Insights
The Solution
Our efforts made Oregonians remember that “Voting in Oregon Feels Good.” Our organic social media campaign continued to make active voters feel good about their participation, reminded misinformed voters to check their sources, and encouraged first time voters to register to vote and turn in their ballots by election day!
