For survivors that need help escaping domestic violence, Bradley Angle is an emergency shelter that provides equitable resources for underserved survivors of all genders and backgrounds to escape domestic violence and rebuild safe and prosperous lives. Bradley Angle offers compassionate services that center healing, empowerment, and education.
The Problem
Bradley Angle’s current brand centers on the survivor’s journey but lacks a narrative that celebrates their strength, resilience, and life beyond crisis. This gap limits the organization’s ability to fully honor and empower the people it serves.
The Team
Ben Hennes: Creative Director
Kierrah Byrd: Brand Refresh
HappyLucky: Copy & Messaging
Research Methodology
Qualitative data - market & competitor research and audience surveys.
Key Insights
Survivors
“It’s this community, and support. As someone who’s gone through a handful of other organizations, I have not seen the same level of care and compassion.”
Community Advocates
“It’s like a home. Welcoming, it’s an environment that feels welcoming and safe and supportive.”
Program Staff
““It feels full of purpose to be able to support people who are having a tough time … Have safety and feel safe, everyone deserves that.”
The Solution
To commemorate 50 years as an organization doing life changing work with underserved survivors of all genders escaping domestic violence, Bradley Angle has a brand refresh that brings new life and energy into the organization - launching them into the next 50yrs.
The Results
Bradley Angle has a brand refresh that brings new life and energy into the organization - launching them into the next 50yrs, celebrating the courage of survivors.
