Originating from my thesis about the formation of identity for Black women in the Black community, this personal project became a virtual event series and platform for Black women and femmes to discuss identity. ✨
The Problem & Brief
For my Senior Thesis, I explored the facets in which Black women form identities in Black communities. The outcome led to the creation of a virtual community space that needed branding and social media assets.
The Team
Kierrah Byrd: Branding
& Brand Strategy
Skills Used
Art Direction
Branding
Strategy
Research Methodology
During a 10-week period, I conducted many forms of quantitative and qualitative research. From conversational interviews to surveying 22 Black women in a focus group, it led me deeper into my research. I learned about event planning from various community organizers, had deeply personal conversations, and listened to Black female musicians and podcasts while reading books and journals rooted in the Black identity.
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“Other people are the mirrors in which we see ourselves”
The Looking-Glass Self Theory
Charles Horton Cooley -
“It occurs when a person takes on characteristics they believe to be opposite of those expected of their cultural or social group. In essence, cultural dissemblance is a coping strategy used to actively reject negative, offensive, or stereotypical characteristics.”
Sister Citizen: Shame, Stereotypes, and Black Women in America
Melissa Harris-Perry -
How can we be empowered?
Spend time with other individuals who we have similar experiences with,
who can uplift us when we’re feeling fragile.
Key Insights
