This rebrand works to remind everyone to 'Keep It Lame', to love and embrace where you’re from. Yes it can be bad, but you can always find something good in it.
The Brief
Re-brand for a local business that could use some design help, culminating in a refreshed branding suite.
Skills
Expressive Type
Brand Identity
Logo Design
Photography
Strategy
Year & Timeline
2019, 4 weeks
The Problem
The old brand lacks unity and originality. It is scattered between an edgy-hipster-esque identity, and that of an outdated shop. They have several logos, which are attributed to different platforms. Because of this, it lacks cohesion within the brand. It is obviously an underground shop, but could use a bit of a presence when it comes to brand collateral.
The Solution
The goal is to rebrand Leechpit to be a brand that is cohesive. We want to keep it vintage-oriented, but include an element of personability, and something that feels close-to home. The priority will be to continue to create a chill vibe in which the existing audience still connects with.
Store Branding
While colors vary on each of the logos, these are the primary marks for the Colorado Springs location as well as the Denver location. There are also two general logos. They are to be used on collateral made for either location. The general logos should be used on any collateral that is generalized and can be distributed to both locations.
Online Deliverables
Leechpit sells shirts online, and individuals who buy their items and rep their merchandise are called their "Street Team". Because of this, shirts have been designed to sell in store and online. When sent to their home, they will receive a branded package which expresses the brand.
In Store Deliverables
When finishing up purchasing an item at the cash register, individuals will see the stickers and buttons designed for the store. Individuals from this community are wildly interested in stickers for their skateboards and buttons to place on their items, representing the brand.
