For budding families that need educational content on demand, Vooks is a video book service that brings children’s stories to life. Vooks ushers in a new generation of learning content that teachers, parents, and young children will love.
The Problem
With the growing prevalence of online video content, children ages 5–10 need a learning platform that focuses on teaching them to read and delivers value to early learners.
The Team
Creative Director: Matthew Goshman
Production Designer: Kierrah Byrd
Social Media Strategy: Kierrah Byrd
Research Methodology
Qualitative data - market & competitor research and audience surveys.
Key Insights
Parents
“It’s a fantastic way to provide my kids with screen time all whilst being educational and improving their knowledge and vocabulary!”
Young Children
“I love the Vooks app. My kids spend hours reading books.”
Teachers
“Vooks is such an easy resource to share with my students as well as my own children.”
The Brief
In collaboration with the Creative Director, create content strategies that actively engage the Vooks social media audience while showcasing newly featured content from the Vooks app.
The Outcome
Over a three-month period, we generated new social content ideas for the marketing and communications team, along with fresh designs to implement across Vooks' social media channels.
